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Launched in 2017, Iden is a sustainable denim brand with a quintessentially British attitude. Its on-trend jeans and jackets incorporate organic and recycled materials, perfect for the eco-conscious shopper. Iden's range sees signature denim pieces sit alongside cosy mohair sweaters and woven jersey tops and dresses, all crafted with sustainability in mind. Rent and buy Iden today.
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The Eco-Age brandmark is awarded to MY WARDROBE HQ in recognition of celebrating garment rental, discouraging impulsive shopping and working to reduce its environmental impact through working with responsible couriers and cleaners.
