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Who Are We?


MY WARDROBE HQ is the UK’s first fashion rental marketplace; a leading destination for renting and buying contemporary and luxury womenswear fashion.

We believe fashion rental is the solution to consuming fashion in a sustainable way.

Discover clothing and accessories that we have sourced from our brand partners as well as items from the wardrobes of celebrities and influencers including Arizona Muse, Poppy and Chloe Delevingne, Olivia Buckingham, Roxie Nafousi, Caroline Fleming, amongst many other stylish women across the UK. The items you find on this platform are a mix of new and past season; items that go beyond the past few seasons and are chosen due to their desirability, trend and designer. MWHQ is truly circular; rent an item and love it?

Our unique model means you can buy it! Then, when you want to share it and earn some money from it, list it back on the platform.


MWHQ is a social shopping platform with a sustainable heart, one that is fully circular by allowing users to rent and monetise their own wardrobes. The unique buy and rent model allows consumers to ‘try before they buy’, with no hidden catches.

An innovative identity checks process gives our community complete peace of mind with no hidden costs. Many other rental platforms can only loan up to 7 days, and pre-authorise the full RRP of the item each time it’s rented, something that is often overlooked by the buyer. Thanks to our partners, users on MWHQ can rent an item for up to 14 days with no fears of any blocks being placed on their cards.


MWHQ launched in November 2019 with a selection of clothes and accessories from over 500 designers including Stella McCartney, Gucci, Prada, Anya Hindmarch, Chanel, Saint Laurent, Needle & Thread, Saint Laurent, Roksanda, Ulla Johnson, Mulberry, Givenchy, IRO, Maje, Sandro, Ganni, Rixo, Valentino, Zimmermann, Kalita, Temperley, Vivienne Westwood, Perfect Moment, Henry Holland, Chinti & Parker, Dodo Bar Or, Isabel Marant and many, many more.

Interested in listing your wardrobe or brand on MWHQ? Drop us a line