Sustainability drives every decision we make at MY WARDROBE HQ. We know our customers are looking for more socially conscious and sustainable ways of consuming fashion and our mission is to challenge the status quo by giving new life to pre-owned and past-season luxury goods through the circular economy.
In the past 15 years, global clothing production has doubled to meet demand and this increased appetite has seen the clothing and footwear industries account for a combined estimate of 8% of the world’s greenhouse gas emissions, making fashion the third highest polluting industry in the world. This can’t continue.
The value of unused clothing in wardrobes has been estimated at around £30 billion. It is also estimated that £140 million worth of clothing goes into landfill each year. A 2016 McKinsey report discovered that three-fifths of all clothing items are incinerated or end up in landfill within a year of being produced. The worst offenders being fast-fashion producers.
We believe we can offer a real solution to this crisis:
We are committed to becoming a fully sustainable business and have partnered with Blanc Living dry cleaners whose cleaning technology uses only non-toxic, biodegradable detergents and pure water. Green Courier is the UK’s leading environmentally-friendly courier company and delivers all our parcels on a fleet of modern vehicles that run on engines in order to protect the environment.
By offering an alternative and more sustainable approach to consuming fashion, MY WARDROBE HQ will lessen the pressure on virgin resources, and tackle the growing problem of waste management. By extending the life cycle of one person’s clothes by just nine months, we can reduce the environmental impact by as much as 30 percent.
The only way to change behaviour is through income growth on both sides of the equation. MWHQ generates funds both for luxury fashion brands and their consumers. Drop us a line at firstname.lastname@example.org and be part of the retail rental revolution!