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By Iris was founded by friends Sarah Claassen and Annie Pollet, under the umbrella of their London boutique Iris. The brand soon gained fans with its luxe bohemian style and functional yet feminine designs, which include day dresses, jumpsuits and accessories. The label's flattering midi dresses in elegant prints work from season to season, whilst its chic separates make perfect city-wardrobe staples. Rent and buy By Iris today.