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Known for her exuberant, whimsical style, American designer Betsey Johnson reminds us that fashion can be fun. From opening her first New York boutique in the '60s through to launching her eponymous label in 1978, Betsey's colourful creations represent her celebratory attitude to life. Pop art and vintage silhouettes are channeled in the brand's floral dresses, quirky tote bags and embellished sandals. Rent and buy Betsey Johnson today.