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Launched in 1989 by designer Max Azria, BCBGMAXAZRIA began with a singular idea: to create a beautiful dress. The label infuses Parisien styling with a laid-back L.A. attitude, creating a modern, youthful feel. Folk-tinged prairie shirts and contemporary summer dresses have daywear covered, whilst high-octane gowns and heels make a glamorous evening statement. Rent and buy BCBGMAXAZRIA today.