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Led by London designer Natalia Alverdian, A.W.A.K.E – meaning "All Wonderful Adventures Kindle Enthusiasm" – creates classic tailored pieces including shirts, tailored coats and dresses that are often inspired by the designer's love of history, art and film. Pared back colour schemes and structural designs combine to create a collection with urban appeal. Rent and buy A.W.A.K.E. here.
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The Eco-Age brandmark is awarded to MY WARDROBE HQ in recognition of celebrating garment rental, discouraging impulsive shopping and working to reduce its environmental impact through working with responsible couriers and cleaners.
We are proud to partner with Positive Luxury, the company behind the Butterfly Mark, which recognises a brand’s actions across these key areas: governance, social and environmental frameworks, community impact and innovation. Positive Luxury evaluates brands through a comprehensive assessment process that is reviewed by their Sustainability Council of thought leaders, industry experts and institutional partners. When a brand passes the assessment process, they receive the Butterfly Mark, which visibly authenticates luxury brands that contribute to a better world.
