Led by London designer Natalia Alverdian, A.W.A.K.E – meaning "All Wonderful Adventures Kindle Enthusiasm" – creates classic tailored pieces including shirts, tailored coats and dresses that are often inspired by the designer's love of history, art and film. Pared back colour schemes and structural designs combine to create a collection with urban appeal. Rent and buy A.W.A.K.E. here.
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The Eco-Age brandmark is awarded to MY WARDROBE HQ in recognition of celebrating garment rental, discouraging impulsive shopping and working to reduce its environmental impact through working with responsible couriers and cleaners.
