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British model and TV presenter Alexa Chung launched her eponymous label in 2016, drawing on her own eclectic sense of style that mixes New York urban edge with a British sensibility. Expect to find romantic blouses and tea dresses alongside tailored jackets, with a skilful combination of pretty prints and rock & roll accents. Rent and buy Alexa Chung today.
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The Eco-Age brandmark is awarded to MY WARDROBE HQ in recognition of celebrating garment rental, discouraging impulsive shopping and working to reduce its environmental impact through working with responsible couriers and cleaners.
We are proud to partner with Positive Luxury, the company behind the Butterfly Mark, which recognises a brand’s actions across these key areas: governance, social and environmental frameworks, community impact and innovation. Positive Luxury evaluates brands through a comprehensive assessment process that is reviewed by their Sustainability Council of thought leaders, industry experts and institutional partners. When a brand passes the assessment process, they receive the Butterfly Mark, which visibly authenticates luxury brands that contribute to a better world.
