We are proud to partner with Positive Luxury, the company behind the Butterfly Mark, which recognises a brand’s actions across these key areas: governance, social and environmental frameworks, community impact and innovation. Positive Luxury evaluates brands through a comprehensive assessment process that is reviewed by their Sustainability Council of thought leaders, industry experts and institutional partners. When a brand passes the assessment process, they receive the Butterfly Mark, which visibly authenticates luxury brands that contribute to a better world.