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Isa Arfen is a London-based womenswear label launched by Serafina Sama in 2012, focusing on sculptural yet feminine silhouettes whilst channeling retro glamour. Drawing on her childhood in Italy and experience working for fashion houses such as Chloé, Serafina's designs exude playfulness and eclecticism. Expect ruffled statement tops, colour-block dresses and architectural outerwear. Rent and buy Isa Arfen today.