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Founded in 1980, Italian childrenswear brand Il Gufo (meaning "the owl") has evolved from a small family-run business into an international name, with its headquarters located in Asolo. Fine materials, ongoing textile research and close attention to detail are fundamental to the brand's philosophy. Explore timeless seasonal staples and pretty partywear inspired by nature - rent and buy Il Gufo today.
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The Eco-Age brandmark is awarded to MY WARDROBE HQ in recognition of celebrating garment rental, discouraging impulsive shopping and working to reduce its environmental impact through working with responsible couriers and cleaners.
We are proud to partner with Positive Luxury, the company behind the Butterfly Mark, which recognises a brand’s actions across these key areas: governance, social and environmental frameworks, community impact and innovation. Positive Luxury evaluates brands through a comprehensive assessment process that is reviewed by their Sustainability Council of thought leaders, industry experts and institutional partners. When a brand passes the assessment process, they receive the Butterfly Mark, which visibly authenticates luxury brands that contribute to a better world.
