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The original Instagrammable brand, I.Am.Gia was co-founded in Australia by sisters Alana Pallister and Stevie Cox. Formulated around a fictional character based on the Instagram "It Girl", and taking its name from supermodel Gia Carangi, the label gained real-life celebrity fan girls with its confident, futuristic styles. Expect sheer lace separates, bodycon fits and daring cutouts - rent and buy I.Am.Gia today.