The original Instagrammable brand, I.Am.Gia was co-founded in Australia by sisters Alana Pallister and Stevie Cox. Formulated around a fictional character based on the Instagram "It Girl", and taking its name from supermodel Gia Carangi, the label gained real-life celebrity fan girls with its confident, futuristic styles. Expect sheer lace separates, bodycon fits and daring cutouts - rent and buy I.Am.Gia today.
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The Eco-Age brandmark is awarded to MY WARDROBE HQ in recognition of celebrating garment rental, discouraging impulsive shopping and working to reduce its environmental impact through working with responsible couriers and cleaners.
