Danish label, Aiayu – meaning ‘soul’ in the indigenous Bolivian Aymara language - is known for its durable designs and commitment to sustainable production. Aiayu excels in relaxed luxury, with collections that feature pared-back knitwear and cotton separates in a gentle, natural palette. Rent and buy Aiayu today.
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The Eco-Age brandmark is awarded to MY WARDROBE HQ in recognition of celebrating garment rental, discouraging impulsive shopping and working to reduce its environmental impact through working with responsible couriers and cleaners.
